It is really sad to drive around the city and find so many small restaurants, stores, etc. closed. The restrictions because the pandemic has affected the small enterprises more than the large ones. The few small businesses that are still open, are working with only half of their capacity. So it is understandable why they are more pessimistic and expecting a decrease in sales in the short term.
This is, also, the time when managers and owners ask themselves questions like: should I continue spending money on marketing? should I close my business and move to another industry? These questions probably stem from the situation that you are experiencing in your sector. Some of you might think that this situation is so dramatic that closing your business does not sound like a bad idea as you would be able to move to another business that can work at this time. However, by doing this, you will have to, once again, promote your new business to gain customers. If you are an SME, probably, marketing is not your strong point, so getting in touch with an advertisement agency is an option. They have the know-how and experience that makes them a better choice than hiring a marketing professional.
There are some points to consider when you are choosing an advertisements agency:
1. Experience: If we are looking for an agency, our chosen agency has to know more than us about our industry. An agency with experienced staff can bring us their expertise and knowledge.
2. Portfolio: Usually, the agency shows us its portfolio: its clients and its successful campaigns. We can check if they have already worked with a firm like us. Has the agency experience with launching a campaign for new products and new firms on the market?
3. Collaboration: As a small enterprise, we need to work closely with the agency, which knows the market better. The agency could tell you whether or not your strategies can reach your target market. It is advisable to choose a proactive agency that can meet with you weekly to discuss the project and exchange points of view.
4. Social media: Review the interaction of the agency on social media. If the agency is unable to position itself on social media, it will be difficult to do it for your firm. The agency is also our link with traditional media. You need to inquiry what type of relationship it has with the media in your area. Additionally, make sure to check the creativity of its post and videos as well as the quality of its writing.
5. Creativity: To engage the customer with your brand, you need to be creative in your communication. Your chosen agency should demonstrate its creativity in all kinds of content.
6. Billing: Establish the budget for the project and the frequency of the mode of payment. Make sure that your project also includes a calendar of your expected deliveries. In the contract, you can include clauses for sanctions in case of delay or the possibility of ending the contract after a certain amount of delays.
7. Metrics: Establish metrics to measure if the campaign is reaching the established goals. Potential metrics that you can use depending on your industry include but are not limited to positioning on a search engine, traffic on the land page, number of potential customers, and sales.
To conclude, more than a supplier of marketing services, we need a partner that cares about our project and is interested in reaching our goals with us.
This is, also, the time when managers and owners ask themselves questions like: should I continue spending money on marketing? should I close my business and move to another industry? These questions probably stem from the situation that you are experiencing in your sector. Some of you might think that this situation is so dramatic that closing your business does not sound like a bad idea as you would be able to move to another business that can work at this time. However, by doing this, you will have to, once again, promote your new business to gain customers. If you are an SME, probably, marketing is not your strong point, so getting in touch with an advertisement agency is an option. They have the know-how and experience that makes them a better choice than hiring a marketing professional.
There are some points to consider when you are choosing an advertisements agency:
1. Experience: If we are looking for an agency, our chosen agency has to know more than us about our industry. An agency with experienced staff can bring us their expertise and knowledge.
2. Portfolio: Usually, the agency shows us its portfolio: its clients and its successful campaigns. We can check if they have already worked with a firm like us. Has the agency experience with launching a campaign for new products and new firms on the market?
3. Collaboration: As a small enterprise, we need to work closely with the agency, which knows the market better. The agency could tell you whether or not your strategies can reach your target market. It is advisable to choose a proactive agency that can meet with you weekly to discuss the project and exchange points of view.
4. Social media: Review the interaction of the agency on social media. If the agency is unable to position itself on social media, it will be difficult to do it for your firm. The agency is also our link with traditional media. You need to inquiry what type of relationship it has with the media in your area. Additionally, make sure to check the creativity of its post and videos as well as the quality of its writing.
5. Creativity: To engage the customer with your brand, you need to be creative in your communication. Your chosen agency should demonstrate its creativity in all kinds of content.
6. Billing: Establish the budget for the project and the frequency of the mode of payment. Make sure that your project also includes a calendar of your expected deliveries. In the contract, you can include clauses for sanctions in case of delay or the possibility of ending the contract after a certain amount of delays.
7. Metrics: Establish metrics to measure if the campaign is reaching the established goals. Potential metrics that you can use depending on your industry include but are not limited to positioning on a search engine, traffic on the land page, number of potential customers, and sales.
To conclude, more than a supplier of marketing services, we need a partner that cares about our project and is interested in reaching our goals with us.